Leading cryptocurrency exchange Crypto.com partnered with some sporting institutions, and it has continued this tradition in 2022.
The Australian Football League has announced that it has signed a five-year partnership with Crypto.com. The crypto exchange will serve as a partner of both the Toyota AFL Premiership Season and NAB AFLW competitions.
According to the press release shared with FXEMPIRE, Crypto.com will become the Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform of AFL and AFLW. The crypto exchange will also feature as the exclusive naming rights partner of the ‘Crypto.com AFL Score Review’ for all Toyota AFL Premiership Season and Final Series matches.
The agreement sees the AFL become the first Australian sports league Crypto.com has partnered with, while AFLW will become the first elite women’s sports competition Crypto.com has sponsored worldwide.
AFL chief executive Gillon McLachlan said the partnership marked an exciting new chapter for Australian Football. “Cryptocurrency and blockchain technology is a dynamic and emerging industry, and the AFL is delighted to partner with Crypto.com to be at the forefront of the industry’s growth in Australia,” he added.
Crypto.com Co-Founder and CEO Kris Marszalek said the new partnership was a great opportunity to expand cryptocurrency in an already strong market.
“We are committed to investing in Australia, a key market and leader in cryptocurrency adoption, contributing to our rapid growth of over 10 million users globally. The AFL and AFLW are perfect platforms to associate ourselves with Australian sports and culture. It is by far the most popular spectator sport in the country that has been played for over 150 years, a rich history that uniquely brings Australians together in a way that we are truly inspired by,” the Crypto.com CEO added.
Crypto.com Continues to Partner with Sporting Institutions
Crypto.com is one of the cryptocurrency exchanges with a huge presence in the sporting world. On December 21, Crypto.com became the first cryptocurrency firm to sponsor a women’s sports team after partnering with Angel City FC.
Two days later, the crypto exchange bought a Super Bowl airtime in a bid to increase its brand awareness.
Crypto.com partnered with sporting institutions such as Formula 1, UFC, Paris Saint-Germain Football Club, and the Philadelphia 76ers (NBA) in recent months. The others include Montreal Canadiens (NHL), esports team Fnatic, Lega Serie A, Twitch Rivals, and most recently renaming the AEG-owned and operated Staples Center to Crypto.com Arena.