TRAVERSE CITY, MICH. — Traverse City has baked up a fresh idea to encourage visitors to explore the outdoors this spring.
Traverse City Tourism’s new “Spring into Activity” promotion features a mobile “passport” that offers rewards and a sweet treat for visiting some of the region’s most popular attractions.
The mobile passport allows users to check in at landmarks such as Mission Point Lighthouse, the TART trails, and the Dune Climb at Sleeping Bear Dunes National Lakeshore. Once five activities are checked off on the mobile passport, the participant is eligible for a free slice of pie gift card from Grand Traverse Pie Company. The passport also offers discounts and incentives at a yoga class, Great Lakes Children’s Museum, and Michigan Legacy Art Park.
In addition, guests staying at qualifying Traverse City hotels can check in and be entered to win a Traverse City vacation package that includes $500 in Traverse City Tourism gift certificates, a $50 gift card from Grand Traverse Pie Company, and $100 in Downtown Traverse City gift certificates.
Trevor Tkach, president of Traverse City Tourism, said tourism to the region has grown dramatically in recent years.
“The wineries are open, the amazing scenic road trips are a little less crowded, and the pace is a little less hectic,” he said. “It becomes a perfect time to take in the Traverse City region.”
The Spring into Activity passport will be activated mid-February, but sign up and further details are available online here at traversecity.com.
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